Roseur aims to take some of the strain out of the floristry industry by focusing on seasonal fresh blooms and dried flowers for a more sustainable approach.

Emphasising movement, form and seasonal materials Roseur's style references nature heavily,

showing the same respect to foliage and dried materials as it does to standout flowers.

Sophie has a background in sculpture and fine art which informs a lot of her practice with flowers.

Learning gained from art now pushes her use of colour and form in floristry.