Roseur aims to take some of the strain out of the floristry industry by focusing on seasonal fresh blooms and dried flowers for a more sustainable approach.

Emphasising movement, form and seasonal materials Roseur's style references nature heavily,

showing the same respect to foliage and dried materials as it does to standout flowers.

Sophie has a background in sculpture and fine art which informs a lot of her practice with flowers.

Learning gained from art now pushes her use of colour and form in floristry.

Blog posts

  1. Inside Roseur’s September 3-Day Sculptural Floral Art Course: A Day-by-Day Experience

    Inside Roseur’s September 3-Day Sculptural Floral Art Course: A Day-by-Day Experience Experience three immersive days of hands-on sculptural floris...
  2. 5 Reasons to Join Our 3-Day Professional Floristry Course in London This September

    Discover a new way to work with flowers at Roseur’s 3-Day Sculptural Floral Art Course in London. Perfect for beginners and professionals, this hands-on workshop teaches contemporary, trend-inspired, design-led floristry techniques to help you create stylish, modern floral arrangements.

  3. Why Roses Are the Perfect Valentine’s Gift: A Timeless Expression of Love

    This Valentine's Day, express your love with the timeless beauty of roses. Discover why roses are the perfect gift—from their rich symbolism to a stunning variety of colors. At Roseur, located in Coal Drops Yard, Kings Cross, you can explore our exquisite selection of roses for pickup or visit our special pop-up shop at Kiosk N1C. Make this Valentine's Day unforgettable with a beautiful bouquet that speaks from the heart!